About
This brand identity project for Ouro Festive explores the creation of a cohesive and expressive visual language for a five-day indie music festival. The aim was to reflect the raw, authentic, and energetic spirit of the event through thoughtful design elements including logo, typography, and promotional materials.
Ouro Festive
Ouro Festive is a 6-day celebration of sound, soul, and creativity — a vibrant music festival that brings together the most exciting voices from the indie music scene. Set in a dynamic, immersive environment, Ouro Festive isn’t just about performances — it’s a playground for artistic expression, cultural exchange, and unforgettable moments.
Visual Identity
Mark Construction
Ouro Festive is a six-day indie music festival celebrating creativity, connection, and culture. The brand identity centers on a bold, dynamic logo featuring six arrows, each representing a day of the festival. Arranged in a circular burst, they symbolize energy, unity, and the rhythmic flow of music. The vibrant pink and black palette reflects the festival’s youthful, expressive spirit. Ouro, meaning gold, captures the golden moments shared through sound, art, and community — a complete experience brought to life through bold design.
Typography
The primary typeface used in the Ouro Festive brand identity is Gotham, a geometric sans-serif font known for its clean, modern aesthetic and strong presence. Its bold, architectural lines convey confidence and clarity, while its circular shapes lend a friendly, open character — making it ideal for both headlines and supporting text.
