Design
Direction
About
This brand identity project for Grill Thrill aimed to capture the energetic and satisfying experience of a modern burger brand. The objective was to create a bold, fresh, and memorable visual language that reflects the 'thrill' of great food, distinguishing it in a competitive market through a cohesive design system for packaging, digital presence, and promotional materials.
Grill Thrill
Grill Thrill is a contemporary fast-food brand that redefines the classic burger experience. Focused on high-quality ingredients, bold flavors, and a vibrant, urban energy, Grill Thrill is more than just a meal – it’s a destination for satisfying cravings and creating memorable moments with every bite.
Brand Vision
Our vision for Grill Thrill is to transcend the traditional fast-food model and establish ourselves as the definitive benchmark for gourmet burgers across India. We are driven by a passion for culinary craftsmanship, centered on the art of the grill. This means an unwavering commitment to sourcing high-quality, fresh ingredients and relentlessly innovating our menu with bold, exciting flavor profiles that surprise and delight our customers. We don’t just make burgers; we engineer moments of pure satisfaction. Beyond the food, we envision our spaces as vibrant, modern hubs of community and connection.
